Instagram needs no introduction. With over 1 billion active users, it is the largest photo-sharing platform in the world. But Instagram is not only about sharing photos. What if I tell you that you can also make money on Instagram.
Yes, the enthusiasts of this platform have been earning money from this platform for quite a long time and are always looking out for new ways to earn money from Instagram.
If by now you’re wondering how many followers you need to make it happen, the short answer is not as many as you think. Naturally, the more engaged followers you have, the better. A 1000 engaging followers are better than 100k fake followers.
How to Make Money from Instagram?
1. Affiliate marketing
Affiliate Marketing is where you are promoting someone else’s product or service and in return, you get the commission on per sale or conversion basis.
This is typically done with a trackable link or unique promo code to ensure clicks actually translate into sales. To do this, look into joining affiliate networks like Amazon’s Affiliate Program, Clickbank, Awin, and Impact. No matter how many followers you have, you can insert a clickable link in your Instagram bio.
About 48.36% of affiliate marketers are earning $20k per year while only 3% are earning over $150k per year
Though it sounds like a numbers game, affiliate marketing is also an art, and you’ll have a better chance at success if you have a plan going into it and expand your online presence to include a website and other marketing channels.
2. Sponsored post
If you are an influencer (a socially active person) who has got a huge number of followers, You can also earn by taking sponsored posts or by giving shoutouts.
All you need to do is promote somebody else’s youtube channel, Instagram or Twitter handle on your wall and get paid for the same.
If you’re not familiar, an influencer is someone who has built a reputation and loyal following by sharing regularly on their social accounts. They have a good following and they’re able to convince their audiences to jump onto trends and buy certain products.
According to a Social Toaster report, 92% of individuals trust word-of-mouth recommendations, 76% of people say that they’re more likely to trust content shared by common people than brands, and 82% of customers want to get referrals from friends before making a purchasing decision.
How to get sponsored on instagram?
Brands tend to partner with influencers to do sponsored posts that help spread the word about their products. To get to this point, you need to grow your Instagram following as well as regularly come up with posts that generate strong engagement from your followers.
You can reach out to them directly to try to work out a deal, but you can also list yourself on one of the many influencer marketplaces out there to increase your chances of being discovered: Fohr Card, Grapevine, Crowd Tap, indaHash
3. Sell Physical and Digital Products
Over the last few years, Instagram has turned into a strong sales generator for e-commerce brands.
Instagram creators of all kinds are always in a good position to sell out their own products: physical goods, services, or digital items that can be an extension of their brand.
This conventional e-commerce retailing usually requires stocking some inventory, meaning you’d need to spend some startup capital to buy your products.
You’ll also need a place where you can keep the products, like a spare room at home or a rented storage space. This is especially true if you plan on saving money by buying products in bulk. You’ll need a place to keep everything before they’re ordered by and delivered to customers.
4. Flipping your account
This sounds a bit strange, but you can actually make a good amount of money by flipping your Instagram page.
There’re many brands out there who like to purchase this kind of viral accounts to promote their product to the targeted audience. All you need to have is social media account with a couple of thousands of followers.
This is really easy and good way to make money with Instagram quickly. Remember this method requires some money to be invested to buy pages before getting profit, so this is not free. Step one is obviously to buy a page that you are gonna resell later.
There are tons of websites out there where you can buy or sell Instagram pages, but that’s not really where you wanna buy them because if someone is putting that much effort into selling it there might be something wrong with that account or they’re flipping that account so the profit from selling is already made.
The way you actually wanna buy the page is to buy from people who aren’t really planning on selling them, this requires a bit of research and effort but it will be more profitable this way.
Just search for some pages with good engagement, you can check the engagement rate using websites like triberr.com, just type the username and see if the engagement is good.
Make sure you are buying account in the profitable niche, don’t just buy any page that you can’t use for anything and no one wants to buy it, prefer more profitable niches like fitness, motivational quotes, or something like that if you are not sure if the account is profitable just look bigger accounts from the same niche and see if they have advertisements on their profiles.
If so there is money to be made in that niche and it will not be hard to sell that account.
5. Write captions for Businesses
The days when only big brands could afford Instagram marketing are far behind us.
Today, brands of all sizes want to use this platform to promote their products and services, and 92% of small businesses plan to invest more time and effort in social media marketing.
While big brands have a great in-house content creation staff, small business owners often seek out freelance talent to reduce social media marketing costs.
Thus, they often want to find creative specialists who write captions for their businesses at a low cost.
Why Instagram is the Best Social Media Platform for Marketing?
It’s not surprising that brands are replacing traditional methods of marketing and investing more money in social media marketing.
Social media has become such a vital part of consumers’ life that they don’t even notice that they are seeing ads on their newsfeed.
There are plenty of social media networks out there and some of them enjoy great popularity among the target audience. e. However, if there’s any social media platform that is best for building my brand, it would be Instagram.
It is constantly growing in popularity and it’s not a surprise that Instagrammers are becoming an unstoppable force. They’ve figured out many ways to earn money on Instagram.
What makes Instagram the best social media platform is not its user base! After all, Facebook has more users than Instagram, but when it comes to engagement, ease of use, and target market penetration, Instagram reigns supreme.
1. Better Target Market Penetration
When it comes to shopping, young men and women are impulsive buyers and it is easy to influence their shopping choices. Almost 60% of internet users between the age group of 18 to 29 have an Instagram account.
The youth of today earns a lot of money and they are willing to spend the money if you can convince them that you have a great product.
What better place than Instagram to post a high-resolution picture or a short video of your product and lead the customers to your website?
Also, almost 70% of the total Instagram users are female and they simply love shopping! If you need a professional team for social media management, then contact Gramista today!
2. Better content display
Instagram allows you to build your brand image through pictures and videos far more effectively than Facebook or Twitter or any other social media website. You may say, “But I can upload photos and videos on Facebook, what makes Instagram better?” Instagram is special because of its UI.
When someone checks Facebook from PC, he gets to see photos, links, sidebars, chat screens, and a lot of other stuff. On the contrary, Instagram, despite having a website, is mainly accessed through the official mobile app by 700 million users all over the world. They see only images and videos. It is a completely clutter-free User Interface and thus, as a social media marketer you enjoy better customer engagement.
3. Instagram users are active and they spend a lot of time
Now, this is where Instagram outshines any other social media network. A study has revealed that Instagram users are fifty-eight times more likely to comment, like, or share a picture compared to Facebook. That is the ultimate level of consumer engagement.
The more your content gets shared and the more comments you get, the better it is for your business. Another huge advantage of Instagram is users simply love this social media network and they spend hours here.
Is it East to Make Money with Instagram?
Instagram is one of the fastest-growing social media platforms with the highest engagement, so it’s easy to make money on the platform if you use it the right way.
From sponsored posts to social media marketing services, there are many creative ways for anyone to make money on Instagram.
Here are some of the facts to support the above view:
- Instagram has 1 billion active users. That’s almost 3 times the US population.
- 71% of US businesses (both large and small) use Instagram for branding and marketing.
- Brands get 4x more engagement on Instagram than they do on Facebook.
- 80% of Instagram users make a purchase decision about a product while browsing the app.
Some Frequently Asked Questions (FAQs) on How to Make Money on Instagram
How do I get Instagram followers fast?
In order to gain genuine Instagram followers, there are many different strategies. Here are some of the top ones to try:
- Create a well-planned bio and profile. Have consistent branding and color scheme.
- Start sharing high-quality content and promote via other social channels.
- Use a hashtag tool to find relevant hashtags and add up to 30 to each post.
- Run contests, giveaways, sweepstakes, and provide promo codes to entice users to follow you.
- Use influencer marketing tools to connect with other influencers in your niche and work to get featured on their accounts.
- Join Instagram communities in your niche and be an active member of the community.
How many followers do you need to make money on Instagram?
You can make money on Instagram with as few as 1,000 followers with as many as 1 million followers.
Micro-influencers with a highly engaged audience can be more valuable to brands than huge celebrities with millions of followers. Remember, brands don’t just want impressions and views, they want users to take actions – leads, email sign-ups, and sales.
How many Instagram followers is considered average?
While the number of followers varies widely by account, the average number of followers is considered to be around 150. There are many profiles with 100 followers or less all the way up to millions of followers.
Can I sell products on Instagram?
Yes, you can sell products on Instagram with Shoppable Posts. However, it’s best to use an e-commerce platform in unison with Instagram to increase your sales channels.
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